TICO Launches New Consumer Awareness Campaign

TICO has launched a new consumer awareness campaign urging consumers to book their travel with TICO registered travel agencies and web sites to avoid disappointment when travelling.

As Ontario’s Travel Regulator, this campaign falls right in line with TICO’s mandate of consumer protection, education and awareness.
Using commonly seen travel symbols in an entertaining way, TICO’s new TV ad shows a family’s trip that is affected by a common travel oversight and encourages consumers to look for the TICO logo to ensure they will have all the information they need for their trip.

The campaign will utilize TV and online support with top ranked/profile programming reaching the entire province.

“As Ontario’s Travel Regulator, we aim to establish consumer trust and confidence that TICO registered travel agencies and web sites are knowledgeable and operate with professionalism and integrity,” said Dorian Werda, vice-president, Operations, TICO. “Front line travel agents asked us to try to depict what can happen when a consumer doesn’t use a registered travel agent to book travel. We listened… that’s just what this campaign does. When consumers are booking travel, we want them to ‘Look for the TICO logo’ for peace of mind.”

TICO is advising all travel agents and travel wholesalers to make sure their businesses are ready to leverage this exposure by having the TICO logo on all of their contact points (web site, ads, invoices, business cards and brochures).

To view TICO’s new television commercial – click http://bit.ly/1OAICZw.