In a clear message that tourism and health and safety can co-exist, IFEMA MADRID is gearing up to host FITUR 2022 from Jan. 19 to Jan. 23 and helping to generate trust in the market, promote the travel sector and prove the importance of business travel.
IFEMA MADRID will strengthen health controls and will take all of the precautions that guarantee that FITUR 2022 will be held in a safe space.
The trade fair brings together 6,933 participants, with the presence of all of the Autonomous Communities, as well as companies and destinations from 107 countries, 70 of them with official international representation, and headed by the Dominican Republic, which this year is participating as FITUR PARTNER 2022.
As well, FITUR 2022 will host the première of the HELIXA Experience Centre installation, as part of the IFEMA MADRID project to burst into the metaverse.
The 42nd edition of FITUR marks a step forward for the industry as it embarks on its recovery after the global pandemic.
IFEMA MADRID wishes to draw attention to the need for both the tourism activity and business tourism to safely coexist with this new situation and to adapt its environments to measures and protocols that will have to become habits in the immediate future.
And as a result, FITUR is going ahead with a major event, paving the way to adapting its international trade fair to a new “normal” that will enable the entire value chain of the tourism industry to meet, and will contribute to restarting activities worldwide.
This will be a robust and decisive edition, to generate trust in the market and to prove the potential of tourism as a generator of wealth and employment. To guarantee the utmost trust, and taking into account the high vaccination rate in Spain and other countries as a further guarantee, IFEMA MADRID has again set up an event environment that is fully safe health wise, supported by strict protocols and safety measures, and by a setting of trust in the management of public health.
FITUR 2022 By The Numbers
The response to FITUR as a whole has been excellent, as proven by the high representation at this edition, both national and international, with numbers that place the fair in parameters that are very close to pre-pandemic numbers.
Eight of the halls will be used (3, 4, 5, 6, 7, 8, 9 and 10), comprising a net surface area of 56,700 square metres, where all of the autonomous Communities will be represented, with their wide variety of Spanish destinations, new companies, and a significant international presence, with the participation of 107 countries, between destinations and companies, of which 70 are attending with official representation. In total FITUR will host 600 main exhibitors and will bring together 6,933 participants,
FITUR will also continue with its hybrid format, which complements in-person participation by destinations and companies with a digital platform that provides added value for professional participants, and the chance to expand networking opportunities between exhibitors and visitors. FITUR LIVEConnect has been operational since Dec. 20, 2021 and will continue to Feb. 4, 2022.
Introducing The HELIXA Experience Centre
Coinciding with FITUR and through its innovation hub IFEMA MADRID Lab, IFEMA MADRID will be presenting to tourism sector companies and professionals its collaborative platform for knowledge and innovation, HELIXA, which was designed to inspire and accompany businesses in the transformation and evolution towards the new models of activity and business brought about by the metaverses.
The platform, which will be a focal point within FITUR, also aims to promote the convergence of technologies to present the corporate and entrepreneurial community on all platforms and mixed and virtual realities, and to help them create value. HELIXA Experience Centre will premiere for its visitors the creation of their personalized hyper-realist 3D#serieszero avatar, that will allow them to interact on digital platforms and in the metaverse.