Tourism Australia Relaunches Specialist Program

Tourism Australia has relaunched the Aussie Specialist Program, making it easier for travel sellers around the world to gain the skills they need to better promote and sell Australia.

Run in conjunction with Australia’s State and Territory Tourism Organisations, the Aussie Specialist Program has been given a new look and feel in its 32nd year and the new program has greater personalization, faster qualifying times, and shorter, more interactive training modules.

Phillipa Harrison, managing director of Tourism Australia said the investment comes after many frontline travel sellers turned to the Aussie Specialist Program over the past 18 months to learn and position themselves as champions for Australian travel once borders reopen.

Harrison observed: “Australia remains one of the most desirable travel destinations in the world and the Aussie Specialist Program helps to ensure we will be in the best possible position to convert travel demand into bookings as soon as borders reopen.”

She pointed out: “We now have more than 26,000 qualified Aussie Specialists worldwide and hope the new program will allow more agents to complete their learning so they too can best sell Australian tourism experiences.”

The improvements to the Aussie Specialist Program were made in conjunction with more than 400 stakeholders and 1,000 existing Aussie Specialist agents.

Tourism Australia has also confirmed the inaugural Australia Global Summit will take place on Tues., Nov. 16, 2021. All Aussie Specialists and distribution partners are invited to take part in the event, free of charge.

The Summit, to be hosted by Tourism Australia, will be a three-hour online event with inspiring keynote speakers, energizing storytelling chapters, informative education sessions, and on-demand content.

The Aussie Specialist Program is available in nine languages and is jointly promoted by Tourism Australia and all eight State and Territory tourism partners.

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