Tourism Fiji Launches New Agent Training Program 

Tourism Fiji has launched Matai 2.0 – its revamped and enhanced online agent training program that will provide travel agents across the globe with the opportunity to become a specialist for the destination.

The Matai relaunch is a way for agents to reacquaint themselves with the destination following the reopening of Fiji’s international borders on Dec. 1, 2021, after being closed for 20 months due to the global pandemic.

Matai 2.0 has been designed to be more interactive and visually stimulating, with a better user interface experience for enhanced functionality. There will be regularly added courses and modules that will give tips for selling Fiji, including topics such as how to maximize agent’s own social media channels to reach their customers.

Tourism Fiji CEO, Brent Hill said: “We’re excited about this brand-new course that will deliver updated and engaging content covering all our key pillars and niche tourism products across Fiji’s twelve regions. After 20 months of border closures, the travel industry has changed, and we felt it was important to update and change our training program to help new agents coming into the industry learn the destination or allow previously registered agents to relearn and get updates on the destination again in a new and refreshed way.”

The new Matai 2.0 program will be equipped with creative interactive maps, new fact sheets and product videos, all intricately designed with exciting rewards and benefits that will include exciting airline benefits, exclusive invites, places on familiarization trips and invitations to marketing activities and events, among others.

Said Hill: “It is an incredible destination with even more incredible products for visitors and we hope this course helps educate and empower agents to better sell Fiji.”

The new three-tier system means training and learning won’t stop once agents have become a Fiji Matai Specialist. Now, agents can reach SILVER and GOLD levels, unlocking additional benefits as they go through the tiers. Agents will be able to discover all the tourism products and experiences Fiji currently has to offer and learn how to help their clients select a region that’s perfect for them, including understanding the best resorts for luxury, romance, diving, adventure, and other niche experiences.

To sign up to become a Matai agent, go to .

Photo courtesy of Tourism Fiji