In partnership with French perfumery, Fragonard, Trafalgar has developed La Belle Vie, described as the world’s first travel fragrance.
“When one travels, all five of our senses are used, but for me, the sense that stands out the most is smell,” says Gavin Tollman, Trafalgar’s CEO. “It instantly transports us back to moments in time, connects us to places and reignites special memories. Trafalgar wanted to celebrate this core connection.”
Named after Trafalgar’s brand philosophy, La Belle Vie is available exclusively for Trafalgar guests travelling through France, on itineraries visiting Paris, Eze and Grasse. Blending white petals with a hint of white grapefruit zest, the fragrance for both men and women is meant to reconnect guests to The Good Life, even after their travels are finished.
For guests travelling on Trafalgar’s 8-day Paris Explorer trip, the brand offers an included insider experience at Fragonard’s Parisian Headquarters.