Trafalgar Celebrates 10 Years of ‘Be My Guest’


Trafalgar has launched a campaign to honour a monumental 10 years of its exclusive “Be My Guest” experiences.

Exclusively available to Trafalgar clients on every trip, officials say “Be My Guest” has become synonymous with what it means to get truly local, born from the knowledge that at the heart of a unique travel experience is people and human connections. Since 2009, the program has grown from one to more than 100-plus one-of-a-kind included experiences that see passionate hosts opening up their homes and businesses exclusively for Trafalgar’s guests to toast, dine, explore and learn about the places visited, straight from the source.

“In a world where engaging with the authentic version of a destination has become of utmost priority for clients, ‘Be My Guest’ was a true world first and is now more relevant than ever. We recognized that clients wanted a deeper emotional connection with the local culture, people and places well before ‘experiential travel’ became a recognized term,” says Trafalgar CEO Gavin Tollman.

Starting with an initial three trips, the story of ‘Be My Guest’ began on a lemon farm in Sorrento, where two Italian sisters, relatives of a travel director, hosted Trafalgar’s guests for a locally home-cooked meal and conversation, all finished off with the sisters’ own limoncello. The brand knew they were on to something special and the “Be My Guest” journey began.

A decade later, the program’s experiences continue to deliver on clients’ increasing desire for experiential travel, whether that’s through dining with Muhammad Ali’s brother to gain insights into the legendary boxer’s life, enjoying a three-course meal prepared by one of the former top 10 female chefs in America or connecting with a former champion jockey over tea on his dairy farm in New Zealand.

As the birthplace of Trafalgar’s “Be My Guest” experiences, Italy will hold pride of place in the 10-year anniversary celebrations and to kick things off, the brand is offering $500 per couple off Italy trips. With Italy offering no less than 11 individual “Be My Guest” experiences across the country, there’s plenty of choice for guests, whatever trip they choose.


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