Transat Rolls Out Aggressive 2020 Winter Program

The sun was shining brightly as Transat hosted its annual VIP Sun Product launch at The One Eighty on the 51st floor of the Manulife Centre in Toronto yesterday (June 6) and the view was spectacular.

Clearly aware that the crowd of VIP agency executives were hoping for some insight on the exclusive negotiations currently going on between Air Canada and Transat, Joe Adamo, chief distribution officer for Transat, told them that “if you’re expecting to hear a big update on what’s going on, well, I know what you know.”

Adamo continued: “These are exciting times. It’s kind of nice to be wanted. We’ll see where this all goes.”

He also pointed out that the one thing he is sure of is that the future for Transat, its employees and its customers is a strong and prosperous one.

And he segued into the point of the afternoon which was to talk about “some of the exciting developments” in Transat’s 2019-2020 winter program.

Adamo said that with addition of new aircraft — the Airbus A321neoLR — and more aggressive flying,  Transat will be taking things up a notch on both South and Europe programs in the 2020 season.

Transat’s commercial director, Nicole Bursey guided the crowd through the company’s new winter 2020 offerings which include the addition of New Orleans from Montreal and extending its operations to Barcelona nad Rome out of Toronto until mid-January. As well, Transat will be operating Madrid and Malaga year-round from Montreal.

Bursey said that Transat is “significantly expanding” its program from Vancouver with the addition of Ft. Lauderdale, Costa Rica and Punta Cana. It has also increased its offer from both Hamilton and London, noting that Hamilton has been growing steadily and that Transat will be offering Cuba from there this winter.

In all, Transat has 32 destinations in Mexico, South and Central America, the USA and the Caribbean. The 2020 program features 700 hotels, with 24 new properties added and it has enhanced its winter offerings to Europe this season.

As for cruises – which Transat sells as one-stop shop packages – it is featuring 73 packages in the Caribbean, South and Central America from 12 ports of embarkation – new ports in 2020 include New Orleans (from Montreal) and Ft. Lauderdale (from Vancouver).

Transat has its early booking bonus programs – for both its leisure and cruise packages – in the market now.

Watch for more in next week’s Travel Courier.

In The Photo

Seen from l to r, are Transat’s Gilles Ringwald, Dan Prior, Claude-Helene Faucher, Nicole Bursey, Joe Adamo, Dean Neville and Marie-Annick Lalande.