Transforming Partnership

As a part of its 5-year transformation plan, Kuwait Airways is teaming up with Amadeus.

Under the stewardship of chairperson and CEO, Rasha Al Roumi, the Middle East’s first female airline CEO, Kuwait Airways has undertaken to implement a bold new strategy designed to revive the airline’s once pioneering legacy in regional aviation, with clear infrastructural changes and new technologies that will see it become the preferred airline linking Kuwait to the world, by 2021.

The transformation process was unveiled in September of this year and was followed by the launch of the carrier’s new livery and branding in October.

And while the re-branding represents a clear visual change, Kuwait Airways’ management has stressed that the transformation is not just “cosmetic.”

Now with the help of Amadeus, Kuwait Airways is completely transforming its approach to business, in an effort to double its growth over the next five years.

To that end, the airline has adopted a complete suite of Altéa solutions including Revenue Management, e-Commerce, Loyalty Programs, Inventory, Reservation, Departure Control, Payments, as well as Mobile and Travel Intelligence.

The extensive portfolio will help the airline create more personalized travel experiences and adapt its offering to customer demand and preferences – in real-time.

Throughout the implementation of Altéa, Amadeus will be working to support Kuwait Airways with best practices and new business procedures, as well as helping to ensure a cost-effective and timely upgrade from the existing (legacy) system.

Rasha Al Roumi, chairperson & CEO of Kuwait Airways, said: “Kuwait Airways is currently undergoing a wide-reaching program of change and this comprehensive transformation process must be driven by the mission to reassert our pioneering legacy in the region’s aviation industry. By working with Amadeus we are not just appointing a technology partner, we are working alongside a trusted provider with long-standing experience and expertise in the airline business. We are confident that the changes we are making will be the foundation blocks for Kuwait Airways’ success in the near and long-term future.”

The implementation of the new business processes is estimated to be a six month project, with the cut-over planned at the beginning of Q2 2017.

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