Travel Counsellors Reports Canada Booking Boost


As people across the country celebrated Canada’s birthday this week, Travel Counsellors has reported a significant increase in inbound traffic to the destination over the past 12 months.

The company, which launched in Canada six years ago and now has over 1,300 agents running their own home-based travel businesses across eight countries, has seen inbound tourism numbers rise by 22% compared to the previous 12 months, with British Columbia proving the most popular destination, closely followed by Ontario. The third favourite for visitors to the country is Alberta.

“As we celebrate Canada Day it is really encouraging to see such positive figures for people choosing to visit Canada and experience all this diverse destination has to offer,” says managing director Steve Byrne. “Because we have agents across eight countries and the technology that enables them to communicate and share local knowledge, this ultimately enhances the customer experience. For example if one of our Travel Counsellors in the UK books a customer on a trip to Canada, they can ask one of our agents in the country about the location and share tips and advice, and vice versa. We believe this has greatly contributed to the rise in our customers travelling to the destination, and we expect this trend to continue.”

As the company operates globally this also enhances its international buying power, meaning that customers travelling to Canada are sure they get the very best deals, while Travel Counsellors in the country can directly benefit from the company’s presence in the UK, Ireland, the Netherlands, Belgium, South Africa, Australia and the UAE.

It has also enabled the company to re-invest in supporting its agents even further, including the focus on developing its own in-house dynamic packaging technology system Phenix, which puts agents in control the products they sell.

“We have seen our Travel Counsellors in Canada really embrace Phenix as it puts them in control of their own businesses and selling the right product to suit their customers,” added Byrne. “As they are given 24/7 support from our global offices, it means they can be available to their customers around the clock, which proves invaluable should any problems arise. All this is reflected in the strong numbers for both our inbound and outbound business in Canada, and we are proud to be able to offer an extremely promising future to travel professionals who want to reap the rewards of running their own business as part of a growing and truly global travel company.”


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