Millennials may not have as much money as Baby Boomers, but according to Diana Ditto, director of product design at Collette, this cohort changed the face of travel today, reports assistant editor, Ann Ruppenstein in the cover story of this week’s digital edition of Travel Courier.
“They were the ones that created this experience economy. They demanded and still do demand authentic experiences. In designing product now, the traveller is so changed,” she says. “We used to passively experience destinations and be absolutely fine with that, and now travellers want to actively engage with the destinations that they’re visiting – they don’t just want to eat the food, they want to learn how to make it, they want to be in the kitchen. They want to go see a palace and then they want to see the guide, who is touring them around the palace, where he lives, what he does day to day.”
Speaking on a panel discussion on Travel Is More Than Just A Destination: Predicting Hot Destinations & Trends Before They Happen, Ditto was joined other industry experts to weigh in on travel trends at The Future Of Travel 2018 Global Forum recently held in Providence, Rhode Island. Here are a few takeaways about what’s in store for the travel industry:
For the full story, check out this week’s digital edition of Travel Courier.