TravelBrands Loyalty Rewards Program Enters a New Era

TravelBrands has unveiled significant enhancements to its Loyalty Rewards Program that take effect today, Aug. 1, 2025.

For more than a decade, the program has been loved by travel agents, and now it’s getting even better with a new sales-based tier structure, expanded redemption options, and elevated benefits across all product lines.

Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., parent company of TravelBrands, said: “We’re always listening to feedback from our travel agent partners and finding new ways to help them thrive.”

Tanious explained that: “These enhancements were built with a clear purpose: to reward their loyalty, recognize their performance, and empower them with tools that grow alongside their business. And this is only the beginning – we will continue to innovate and support their long-term success.”

The enhanced program introduces three new sales-based tiers – Pro, Plus, and Elite – each offering tailored rewards and increased earning potential:

• PRO: $0–$49,999.99 in annual sales*
• PLUS: $50,000–$149,999.99 in annual sales*
• ELITE: $150,000+ in annual sales*

Agents begin at Level 1 as of Aug. 1, 2025, with tier status recalculated annually every July 31 based on net sales (excluding taxes, commission, and service fees). Earned sales will be applied the day after client departure (or ticketing for air consolidations), consistent with existing PTS rules.

The latest changes bring added value and richer redemption opportunities:

• New $25 Travel Certificate for just 2,000 PTS*
• Updated Certificate Values: $50 = 4,000 PTS, $200 = 16,000 PTS, $500 = 40,000 PTS*
• Onboard Credits (OBCs) and TA Discounts now linked to tier status*
• Exclusive perks and recognition at every tier, with incremental rewards as agents advance*

These updates underscore TravelBrands’ ongoing commitment to celebrating the success and dedication of the travel agent community with a program that evolves alongside their business.

For more details on the program, go to www.travelbrandsaccess.com.