TravelBrands Pledges To Donate 1% Of August 16th Sales To Support SickKids

TravelBrands has renewed its commitment to the SickKids Foundation by bringing back its annual SickKids Day.

Building on the successful partnership established in 2016, TravelBrands has announced its pledge to donate 1% of all sales made on August 16, 2023, to the Hospital for Sick Children (SickKids).

The company’s proactive approach to philanthropy has been a cornerstone of its operations, consistently reflecting its dedication to making a difference in the lives of families and children who rely on the specialized and unique care provided by SickKids.

Nathalie Tanious, CEO, TravelBrands, said that: “The SickKids Foundation holds profound significance for our organization,” “We are honoured to partner with the SickKids Foundation, allowing us to involve the travel community in this vital cause. Our support for this community, which encompasses families and children in need of exceptional care, remains central to our mission.”

Katie McHugh-Escobar, Director, Community Partnerships at SickKids Foundation, said: “We are incredibly grateful to have partners like TravelBrands and their customers, who continue to show tremendous generosity towards SickKids.”

She continued: “For the last 7 years, the TravelBrands team has gone above and beyond to fundraise for critical programming in the hospital like the Labatt Family Heart Centre. That level of dedication to the cause helps make the centre at SickKids among the top three heart centres in the world, where innovation is consistently leading to better outcomes for patients with heart disease.”

In addition to this one-day sales contribution, TravelBrands remains engaged in year-round efforts to raise both funds and awareness for the SickKids Foundation. Among these endeavours, the 8th Annual Charity Golf Classic, on Sept. 7, 2023, stands out as a significant event.

TravelBrands acknowledges the participation of its valued partners and suppliers, whose collaboration amplifies the event’s success. The company also encourages travel agents to contribute to the cause by donating their Loyalty Rewards Points to the SickKids Foundation through

For more, go to or access the donation portal at