UPDATE: TravelBrands’ 10th Annual Charity Golf Classic: A Record-Setting Celebration of 10 Years of Giving

Not to put too fine a point on it, but TravelBrands 10th Annual Charity Golf Classic was a resounding success, raising a record-breaking $620,887.82 to support SickKids Foundation.

The milestone event, held Sept. 4 at the Eagles Nest Golf Club in Milton, Ontario, welcomed an incredible turnout of vendors, suppliers, partners, agents, and employees – all united by a shared commitment to making a difference in the lives of children and families.

And in this respect, TravelBrands gratefully recognizes the FDC Foundation for serving as this year’s corporate match partner and helping fundraising efforts surpass expectations by doubling every dollar raised.

Over the past decade, the TravelBrands Charity Golf Classic has become a standout event in the Canadian travel industry, raising more than 3 million dollars since its inception. Every dollar raised goes directly toward fueling vital research, advancing clinical care, and supporting new initiatives at The Hospital for Sick Children (SickKids).

And while it may have been rainy and wet, that didn’t stop attendees from enjoying a memorable day on the course, highlighted by fun games and activations at every hole, from golf darts and Connect Four to the popular golf ball air cannon.

Culinary experiences ranged from food trucks and a freshly shucked oyster bar to a gelato cart, cannoli station, Caesar bar, and rum tastings, while the dramatic helicopter ball drop kept the crowd looking skyward.

Live entertainment from a fantastic band added to the vibrant atmosphere, but the most poignant moment came from hearing the story of this year’s SickKids patient ambassador, Henry, a powerful reminder of the true impact behind the fundraising efforts.

Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., parent company of TravelBrands, said: “The support we received this year has been nothing short of incredible. Seeing our partners, industry friends, vendors, and team members come together to celebrate the 10th anniversary of our Golf Classic and raise such an extraordinary amount for SickKids is truly inspiring.”

Tanious continued: “Thank you to everyone who played a role, whether you golfed, sponsored, donated, or simply cheered us on. What makes us proudest isn’t just the money raised, but the generosity and heart behind it. Every single person who participated helped give children a chance at a healthier future.”

And Tanious said: “Because of you, families will continue to have hope for brighter days ahead. The past 10 years have shown what’s possible when our industry unites, and I believe this is only the beginning of what we can accomplish for SickKids.”

TravelBrands extends heartfelt thanks to its long-standing partners, new sponsors, and everyone who participated in the silent auction, donated, or joined the festivities. With their help, the 10th Annual Charity Golf Classic has left a lasting mark, raising vital funds that will continue to bring hope to children and families for years to come.

Beyond the golf course, TravelBrands backs SickKids Foundation through meaningful initiatives like the Employee 5KM Walk and SickKids Day, where 1% of sales help fund the foundation’s important work.

For more on TravelBrands’ philanthropic efforts, go to www.travelbrands.com/golf.