TRAVELSAVERS Canada expands marketing team

TRAVELSAVERS Canada is strengthening its marketing leadership team with two strategic appointments that will drive continued advances and sales performance amid rapid network growth.

Tim Paul joins the network as Vice President, Marketing for Canada and the US, bringing over two decades of leadership experience from prominent brands including WestJet and Expedia.

Calgary-based Paul has spearheaded impactful marketing strategies and customer engagement initiatives, driving revenue growth through innovation and collaboration. His broad expertise spans brand strategy, digital marketing and platforms, marketing technology and sales enablement, positioning companies as trusted leaders.

Paul said that: “As growth accelerates, TRAVELSAVERS is unlocking new opportunities to elevate its impact. We’re enhancing a strong foundation of marketing innovation and excellence, and advancing our efforts with expanded bold, results-driven campaigns. I’m energized by the opportunity to help shape the next chapter of growth and creativity.”

Malia Vrooman, formerly Vice President, Marketing, has transitioned into the newly established role of Vice President, Creative Services for both Canada and the US.

A cornerstone of the marketing team since 2005, Vrooman has been instrumental in developing inventive programs and user-friendly technologies that empower affiliated agencies and partners to grow their businesses. Her deep expertise in art direction, marketing strategy, and digital marketing will be key in shaping the network’s evolving creative vision.

“I’m passionate about crafting visually compelling materials that spark consumers’ interest and generate sales,” Vrooman said. “I’m looking forward to leading our growing in-house design team as we continue delivering standout creative solutions that elevate our advisors and preferred suppliers.”

“Tim and Malia bring exceptional expertise that enhances the value we deliver to agencies,” said Jane Clementino, Senior Vice President and General Manager of TRAVELSAVERS Canada. “Their leadership strengthens our marketing capabilities and reinforces our commitment to providing advisors with the innovative tools, programs and support they need to succeed in today’s marketplace.”