#TravelWebcastWeek: Think Local, Sell Canada

For many travel agents, selling Canada to Canadians is challenging. But in a post-COVID-19 tourism industry, where would-be travellers are looking for hyper local vacation ideas, agents have an opportunity to learn about Canadian product and how to sell it.

On June 25 at 1PM EST, join Baxter Media for a free webinar, Look Local: a new perspective on packaging and selling Canada, part of the popular #TravelWebcastWeek series exploring the topics, trends, and issues that matter most to Canadian travel agents and industry professionals right now.

Charlotte Bell, President & CEO, Tourism Industry Association of Canada sits down with Baxter Media Executive Editor, Bob Mowat to talk about where the Canadian tourism industry is at right now.

The pros and potential cons of domestic travel. TIAC’s plan to address travel restrictions so the industry can get back to business. And opportunities and resources TIAC has for agents and tour operators who want to sell more Canada.

A lively panel discussion is set follow, featuring Tamara Mallin of Rocky Mountaineer, Susan Bowman of Transat Distribution Canada, and Darcie Guarderas of Anderson Vacations, will look at opportunities and new initiatives for the traditional travel trade; talk about the myriad of regional rules and restrictions within Canada that may be a drag on the selling process and consider how the relationship between suppliers and agents has changed as a result of COVID-19.

Plus, don’t miss a case study on Motor Home Travel, showcasing a timely way to travel in comfort, style, and privacy while exploring Canada’s picturesque landscapes.

REGISTER NOW at https://www.travelpress.com/travel-webcast-week/

#TravelWebcastWeek takes place June 23 through 25.

Each session will be broadcast on Facebook Live.

As always, webcast participants are encouraged to ask questions of any of our guests at the end of each segment.