‘Treadright Heritage Initiative’ Unveiled


The TreadRight Foundation, a joint initiative between The Travel Corporation’s family of brands, has launched The TreadRight Heritage Initiative.

In its first year, in partnership with the Aspen Institute’s Alliance for Artisan Enterprise, the initiative will focus its support on artisans in Europe.

“Exploring, discovering and illuminating cultural heritage is a crucial component of the travel experiences we provide,” says Brett Tollman, CEO, The Travel Corporation. “With the launch of The TreadRight Heritage Initiative, in partnership with the Alliance for Artisan Enterprise, we can help contribute to the strengthening of culture, provide much-needed support and resources to artisans who might otherwise have none, and invigorate an essential part of local economies.”

Through a series of grants, TreadRight will help support select European artisan enterprises that engage in the creation of handmade and culturally significant products. Grant applications are now open and interested organizations and individuals can apply through the Alliance for Artisan Enterprise. Recipients will be announced in January.

Artisan activity is crucial to many economies around the world; however, integrating artisans into the global marketplace is historically challenging, as many fail to see artisan enterprise as a means to driving economic growth. TreadRight is helping to support the formidable efforts of the Alliance for Artisan Enterprise, as it looks to overcome that challenge.