Trips with a purpose are trending in 2026

In a new survey of its advisors, TRAVELSAVERS Canada that in 2026, travellers will put their passions first, pursuing visits to novel destinations as well as looking for deeper meaning from their travels.

Bucket-list adventures, all-inclusive luxury and immersive journeys are on the rise as travellers explore the timeless appeal of destinations in Europe and Asia.

Based on the survey findings, TRAVELSAVERS Canada reports that Europe will reign supreme in 2026 as its compelling combination of history, culture and charm beckons travellers.

Italy is predicted to be the year’s top destination, with Portugal and Greece finishing in the top five. The expansion of direct flights from Canada to destinations such as Porto, Naples and Catania is helping satisfy the sizable demand for European trips.

Of note though is that travellers are venturing beyond the typical continental hot spots. Eastern Europe – which placed second in the trending destination category – is building momentum for 2026. The region is gaining notice due to fewer crowds and greater affordability. As travellers increasingly opt for destination dupes, Eastern Europe’s sights are strong substitutes for their better-known Western Europe counterparts.

Travellers are also turning their focus to Asia. Japan took the top spot in the trending destination category for 2026, boosted by its rich cultural immersion opportunities. With capacity in Japan limited, Thailand, Vietnam, and Bali are also experiencing a wave of popularity with travellers.

Jane Clementino, Senior Vice President and General Manager of TRAVELSAVERS Canada, said: “We‘re seeing an appetite for longer-haul trips to explore less obvious, more culturally diverse destinations. Our clients look forward to making memories with their families and friends and once committed, typically opt for all the bells and whistles of a luxury experience to make their vacations extra special.”

Advisors named all-inclusive travel as next year’s top travel style, with demand taking off for several reasons. All-inclusive resorts are an effortless choice for relaxation-minded travellers. The experience is easy to plan and budget for, as most costs are incurred before departure.

All-inclusives are shifting upmarket with high-end dining, wellness services and cultural experiences. These changes are attracting younger travellers in addition to traditional guests such as families and couples. Given the upswing in consumer popularity, global hotel brands are increasingly investing in all-inclusive product.

Said Clementino: “With so many options for all-inclusives in so many parts of the world, travellers need guidance to choose the right resort for their needs. That’s where the expertise of a travel advisor comes in. Savvy consumers know that travelling with the guidance of an advisor results in a superior trip.”

Active and adventure travel, river cruising, family travel, and luxury travel rounded out the top five travel styles for 2026.

Bucket-list travel was the top emerging trend, with multiple factors inspiring travellers to pursue their dream trips. From the thrill of exploring new destinations to the joy of creating lasting memories, travellers are embracing an intentional approach to their journeys. Whether it’s the excitement of finally achieving a long-held travel goal or the desire for a fresh perspective, these rare adventures offer a renewed sense of purpose.

Home-style accommodations, personalized experiences, authentic travel, and vacations that are off the beaten path complete the top five list of emerging trends. Travellers today crave a meaningful connection with their destination and its culture, which is driving the popularity of customized, genuine experiences.

Clementino observed: “In 2026, Canadians will expand their horizons. They’re looking for destinations that are rich in history with exotic cuisine and authentic yet upscale accommodations. When an advisor tailors a trip to their client’s budget and preferences, as only they can do, the result is memories that last a lifetime.”