TruTravels Making It New In Canada

For the first time, TruTravels – which specializes in youth travel and social adventure – is expanding its trade sales into Canada.

Timing of the move to sell via the trade comes as the company is making it easier for agents to connect travellers to the right trip by categorizing its collection into four styles of travel.

According to TruTravels’ co-founder, Mark Pope the pause in international travel caused by the pandemic has given the company the opportunity to rethink its product positioning in terms of changing traveller needs and wants, and how they can make their portfolio more agent-friendly as travel consultants become more important for consumer peace of mind.

Previously, TruTravels has only sold via the trade in the United Kingdom and Australia.

Said Pope: “We’re thrilled to be bringing our super fun range of trips to Canadian agents to sell to a younger market of travellers. Our itineraries have a high level of structure and plenty of inclusions, making them an easy and economical solution for both time-poor young professionals and independent backpackers who are looking for an added social element as part of a bigger adventure.”

TruTravels’ existing range of trips will be packaged under the ‘Classic’ style of travel, while three brand new styles — FitVentures, SailVentures and Flashpacker – have now joined the company’s portfolio.

All small group adventures offered by TruTravels’ are led by a tour guide – a TruNinja – who also acts as a kind of ‘social director’ making sure the group has a fun time travelling together as they hit all the highlights of the destination.

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