TTC Tour Brands has unified its six tour brand loyalty programs. programs. The loyalty programs for Trafalgar, Insight Vacations, Luxury Gold, Costsaver, Brendan Vacations and Contiki have now aligned under one rewards program — Global Tour Rewards.
This unification merges all current loyalty programs into one place, giving agents a highly marketable angle to re-engage past guests, cross-sell brands within the portfolio and encourage clients to travel again.
Plus, it provides a more tangible benefit offer to sell to new prospects: tour with TTC and become a member of the Global Tour Rewards program, providing a lifetime of travel experiences, plus benefits across over 1,000 tours built for every taste, place and pace, ranging from luxury to budget travel and everything in between.
The benefits of Global Tour Rewards are as follows:
- Members-only pricing with a 5%* discount on guided tours
- Exclusive first-release access to new trips and offers
- Access to members-only events
- Special recognition from Travel Directors on their next trip
TTC notes that benefits are valid across every TTC Tour Brand, opening members up to a whole new world of touring styles and expressions.
Melissa DaSilva, President of TTC Tour Brands North America, said: “When we created TTC Tour Brands, our mission was to provide a comprehensive range of touring options for every type of traveller, whatever their budget, style of travel or personal preference. This new single loyalty benefits program is another great step towards achieving that mission.”
DaSilva continued: “We are excited to further connect our brands and give people around the world a plethora of unique travel experiences, ranging from the adventurous, to the luxurious, to the idiosyncratic. Our unified loyalty program provides the perfect opportunity for agents to present the brands together as one connected entity.”
In tourism, as in any industry, it is easier and more cost-effective to sell to previous customers than to new prospects. As of 2022, the Tourism Industry Loyalty Program market was valued at $24 billion, an approximate ~5% share of its parent market (Tourism) and is expected to grow by 9.20% per annum.
TTC Tour Brands has done well to encourage repeat customers to take multiple tours with the brands. For example, flagship brand Trafalgar has a repeat rate of over 50%. TTC believes this single loyalty program will help agents retain, re-engage and market to this integral segment far better than ever before.
Agents can learn more about the new rewards program through the Travel Advisor Program here: https://agents.ttc.com/en-ca/campaigns/loyalty