Türkiye posts arrival, revenue growth in first half of 2025

Türkiye has released its tourism arrival and revenue results for the first half of 2025, demonstrating sustainable growth across key performance metrics.

As the world’s 4th largest incoming tourism market according to UN Tourism’s 2024 data, Türkiye welcomed 26,388,831 international visitors in the first half of 2025. Recording a 1% growth in the first six months of the year.

The country also announced first-half tourism revenues of US$25.8 Billion, which is 7.6 % increase year-over-year.

The 26.4 Million international visitors enjoyed an average stay of 10 nights in Türkiye, spending an average of US$106 per night per person, which is an 8% increase from last year.

Minister Ersoy, the Republic of Türkiye’s Minister of Culture and Tourism said: “Despite many geopolitical challenges that have happened in the first half of the year, Türkiye continued its sustainable growth in the tourism industry. Our strategic focus on diversifying our destinations, products, and source markets is proving effective. In this difficult environment, we have continued to see growth in key metrics, particularly in our revenue. Looking ahead to the next six months, we are confident that we will meet our year-end target of $64 Billion USD in tourism revenues.”

In the first six months of the year, Türkiye’s top three markets for visitors were the Russian Federation, with 2.61 Million visitors; Germany, with 2.42 Million visitors; and the UK, with 1.75 Million visitors.

Türkiye also experienced double-digit growth in the number of visitors from the Americas, as well as from many of its European competitors, and from Central Asian and Asia-Pacific countries.