Turning ‘Blahs’ to ‘Ahhhs’ on the Trans Canada Trail

Trans Canada Trail has launched its fourth-annual Blahs to Ahhhs winter wellness campaign, which runs through mid-March and encourages people of all ages “to embrace the outdoors and discover the transformative power of the world’s longest trail network.”

About the campaign

The campaign calls on fresh air fanatics, adventurers, trail lovers and everyone in between to share how they are turning their winter “blahs” into “ahhhs” during the coldest months of the year.

The Trans Canada Trail – a 28,000 km trail network – presents countless opportunities for adventure, joy, exploration and activity all winter long.

  • Put your mental well-being first: You’re not alone; 98 per cent of trail users access the Trail to improve mental health or relieve stress. Whether you want to spend time on your own, gather with friends, meditate, exercise or connect with nature, the Trail is a perfect setting. 
  • Connect with your community: More than 80 per cent of people in Canada live within 30 minutes of the Trail, making it a wonderful place to gather with the friends and family you know, and meet the ones you don’t. 
  • Challenge yourself: Every single kilometre of the Trail is an adventure waiting to happen. Explore our map to see where you can try winter hiking, trail running, snow shoeing, fat-biking or cross-country skiing along the trail. 
  • Don’t worry about the bill: The Trans Canada Trail is affordable for everyone, every day of the year. While the cost of housing, goods and activities increase, the Trail remains a free or low-cost space for physical activity, gathering and fun from coast to coast to coast. 

“The Blahs to Ahhhs campaign is a reminder for us all that the Trans Canada Trail is a wonderful space to exercise, explore and gather – regardless of the weather,” said Meghan Reddick, chief Communications and marketing officer at Trans Canada Trail. “In a world where isolation and loneliness are all too common, the Trail is the perfect place to connect with one another, our communities and the many winter wonderlands across Canada.”

Exciting prizes to be won

The Blahs to Ahhhs campaign invites trail users to showcase how they turn their Blahs to Ahhhs on the Trans Canada Trail.

Participants can win prizes by sharing their photos or videos on social media, using the hashtags #Blahs2Ahhhs and #TransCanadaTrail.

Reddick points out that: “Winter on the Trans Canada Trail is an adventure waiting to unfold, and an experience that connects us all. We can embrace the season together on Canada’s iconic trail network.”

Go to https://tctrail.ca/blahs2ahhhs/ for more.