Uniworld Boutique River Cruise Collection has revealed an entirely new and innovative brand strategy with the debut of its 2018 brochure.
The brochure focuses on identifying the individuality of the brand by emphasizing its new “The World is Your Canvas” campaign, encouraging travellers to embark on a Uniworld journey to discover both the world and themselves, simultaneously.
“Uniworld has upheld an unparalleled standard of excellence for more than 40 years,” said Ellen Bettridge, president & CEO of Uniworld. “We continue to deliver this level of quality with the new 2018 brochure, which delves deep into the brand’s history and strategically narrates the story behind the design of each ship. These additions to the brochure reflect a new direction for Uniworld in which we place value on identifying the key elements that set us apart.”
New for 2018 are Uniworld’s Enchanting Danube & Prague, Remarkable Rhine and Enchanting Danube & Munich itineraries, sailing the Rhine and Danube Rivers and offering coinciding multi-generational departure dates with special family programming. The Remarkable Rhine itinerary will incorporate the exploration of Jewish heritage and culture along the Rhine, as well as offer “The Choice is Yours,” giving guests alternative ways to discover the rich history of Germany, France, The Netherlands and Switzerland.
The 2018 brochure is designed to serve the needs of travel agents by illuminating the Uniworld story so agents can educate their clients on the brand’s distinguishing qualities. With a portrait orientation to better fit agents’ display racks, the brochure encompasses all of Uniworld’s products, including ships and itineraries in all 26 countries, as well as the themed cruises and multi-generational programs.
To view the brochure, visit http://bit.ly/2ngU2xP.