Uniworld introduces new marketing tool for travel advisors
Uniworld Boutique River Cruises announces the latest resources for the brand’s trusted travel advisors: complimentary access to social media marketing tool Rallio and comprehensive advisor toolkits.
Rallio, a social media management platform, is designed to help travel advisors streamline their marketing efforts, and the new toolkits provide advisors with everything needed to stay up-to-date on all things Uniworld.
“Our advisors are an essential part of the Uniworld family, and we’re dedicated to providing them with the best resources to support their success as we continue to grow together,” said Ellen Bettridge, president and CEO of Uniworld Boutique River Cruises. “With complimentary access to Rallio and our robust toolkits now at their fingertips, advisors have the marketing support they need to grow their business by inspiring more travellers to sail with Uniworld.”
Access to Rallio
Available to travel advisors free of charge, Rallio provides a range of Uniworld social media content that can be customized, scheduled and tracked using intuitive analytics.
Travel advisors can connect their social media accounts and publish posts featuring Uniworld products, updates and brand highlights generated by Uniworld’s internal marketing team. The tool offers both manual and “set it and forget it” automatic posting options, along with the flexibility to customize posts before they go live, serving as an all-in-one way for advisors to manage their social media presence.
Rallio serves as a comprehensive social marketing tool for travel agents, allowing them to create posts, build a content calendar, track performance with reporting and more. Rallio is currently available to connect to Facebook Business, Instagram Business, X, LinkedIn, TikTok, Google Business and Yelp accounts.
Uniworld launches brand-new travel advisor toolkits
Uniworld’s travel advisor toolkits are convenient, one-stop-shop resources designed to provide marketing materials, assets and sales strategies to support key Uniworld campaigns and offers.
Each Toolkit includes campaign or offer details, social media resources, direct mail pieces, flyers, PowerPoint slides and more. They also feature a new Selling Points PDF to help travel advisors identify the ideal clients for specific campaigns and include key talking points for presenting offers.
The first toolkit was officially launched for Uniworld’s ‘12 Days of Christmas’ event in December 2024 and the toolkit for Uniworld’s current ‘Sail Into Savings’ event is now live.
Supporting travel agent growth
The launch of these two initiatives is the latest of Uniworld’s commitments to supporting the growth of its travel advisors. Uniworld also offers a Uniworld University online education program, in which participating advisors receive exclusive travel advisor rates, points towards CLIA’s Certification Program, a Preferred Specialist listing on the Uniworld website and a Uniworld Preferred Specialist badge for their e-mail signature.
Uniworld travel advisors can visit uniworld.rallio.com to set up their free Rallio accounts and link their social media accounts to begin scheduling posts.
Travel advisors can access Uniworld’s current and future toolkits by reaching out to the Uniworld Sales Department at [email protected] or by connecting with their Uniworld Strategic Account Manager.
