As much of Los Cabos reopens to visitors after damages sustained by Hurricane Odile in September, a new advertising campaign – dubbed Los Cabos #Unstoppable – has been launched.
The campaign will feature television ads, digital and social media engagement, as well as on-the-ground activations and events designed to get the world out that Los Cabos in back in business.
The federal government has made the recovery of Los Cabos, Mexico’s third most popular tourism destination, a top priority. Los Cabos, which includes Cabo San Lucas, San Jose del Cabo and the 32-km “Corridor” between them, attracts about two million visitors per year.
An estimated 30 flights were expected to be in operation as of Oct. 15, with the number projected to increase rapidly based on demand from travellers. Full itineraries are expected to return to normal by early December.
According to officials, some two dozen hotels and resorts are already back in business with another 15 or so slated to come back online by December.
Most of Los Cabos’ golf courses sustained only minimal damage and are already welcoming back players.