UNWTO Survey Recognizes Importance of Tourism Sector
According to the first ever global survey conducted by the World Tourism Organization (UNWTO) and IPSOS, 47% of respondents think “they live in cities with a high number of tourists,” and more than 50% considers tourism has a positive impact in generating wealth and promoting cultural exchanges.
Forty-nine per cent feel there should be measures to improve tourism management, while only 12% of respondents favour limitations to the number of visitors.
The online survey was conducted across 15 countries and targeted 12,000 people to better understand residents’ perception towards city tourism, its impacts and management strategies.
“Today, adequately managing tourism to the benefit of visitors and residents alike, ensuring that local communities are listened to and benefit from tourism is more important than ever, said UNWTO Secretary-General Zurab Pololikashvili. “There is a pressing need to set a road map for urban tourism which is fully aligned with the urban agenda.”
Nearly half of the respondents (47%) think they live in a city with a high number of visitors, yet, results vary significantly across countries, ranging from 68% in Australia to only 33% in France.
The generation of wealth and income, the creation of intercultural exchanges and of new offers of leisure activities stand out as the biggest impacts on cities. The perception of tourism’s positive impacts is particularly strong in Argentina, Australia, the Republic of Korea, Spain and Sweden.
For many urban destinations around the world, addressing the challenges of growing tourism demand and adequately managing tourist flows is now a priority. In a similar way, the results show that 49% of respondents feel that there should be measures to better manage tourism. Again, values change significantly by country – from 75% in Argentina to only 24% in Japan.
Of all respondents, over 70% think these measures should focus on improving infrastructure and facilities, as well as in creating attractions for both tourists and residents.
Results also show that half of responses emphasized communicating and engaging with local communities (50%) and visitors (48%) as an important measure, whereas only 12% think there should be a “limit to the number of tourists” and only 9% think tourism promotion should be stopped.
The UNWTO / IPSOS survey on was part of the IPSOS Online omnibus (Global@dvisor) December 2018 wave (fieldwork between Jan. 21, 2018 and Jan. 14, 2019.
