Vacation.com will prominently enhance its public-facing web site – http://www.vacation.com – to engage consumers, optimize this potentially prolific domain name and bring new growth opportunities for its members.
At the core of this new program is a new online tool, called Agent Snapshot, which enables agents to introduce themselves and their travel experiences to consumers on www.vacation.com. The announcement was made at Vacation.com’s 16th International Conference & Trade Show in Las Vegas.
“One of our philosophical cornerstones at Vacation.com — along with Belong and Inspire — is Grow. Our URL has so much untapped potential to fulfill that promise of growth. Now, I’m thrilled to announce, that potential will be fully realized,” said Vacation.com president John Lovell. “Unlike competing organizations that require consumers to create an online account, Agent Snapshot will allow us to connect consumers directly to our members, ultimately driving new business, new profits and new growth.”
Through Agent Snapshot, a tool which is accessed from Agent Universe, Vacation.com members are able to convey much more than just their agency’s general specialties and destination expertise. This new innovation provides them with a unique opportunity to personally and electronically introduce themselves, their travel experiences, their skills, their locale, and their passions that count for potential clients.
Vacation.com is providing snapshot tips, best practices and workshops to agents attending the conference.
In addition to those consumers who organically visit www.vacation.com based on the perception of what the site could offer, Vacation.com plans to target additional consumers through search engine marketing (SEM), search engine optimization (SEO) and geo-targeting.