finds value draws new members welcomed 83 new Canadian member agencies in 2011, raising the total to 514. According to officials,’s value proposition centres around its enhanced commissions, with more than 100 preferred suppliers, Engagement marketing program, agency-changing technology (’s private label B2C solution powered by Soft Voyage) and hotel and cruise programs, including more than 1,000 amenity-enriched sailings and hosted cruise departures. Christine James,’s vice-president, Canada, stated did an “outstanding job”at communicating these benefits. “We are focused on one thing: making our members more profitable. Our new members continually tell us that the number one reason for joining is to grow their business and make more money. They choose over other agency groups based on a comparison of our benefits to those offered through other agency groups. It’s as simple as that.”One way found to grow the leisure business of existing and potential members in Quebec in 2011 was to continue promoting the French language solutions to programs. Its Engagement marketing program includes French versions of e-mail offers, and the company’s white-label B2C solution features French, English or both. (