Travelcuts.com is being redesigned to offer millennials the best of both worlds – “affordable travel options and timely tips to help them venture off the beaten path.”
Scheduled for a late February roll out, officials say the launch of the Travelcuts online experience will feature unique, user-focused features in a creative and engaging environment.
The additions include a new colour-coded visual experience featuring images and integrated content from Travelcuts partner Rough Guides to promote good value trips with a twist. Users can also opt-in to personalized e-mail updates and share their favourite destinations through social media integration.
“We see strong opportunities in further developing the Travelcuts brand, to reach and relate to the millennial travel audience and their needs,” says Jason Merrithew, managing director of Travelcuts and VP of Merit Travel Group. “We know that millennials look for opportunities to share their unique experiences, largely through social media. Therefore, we are thrilled to help make their trip more interesting and encourage dialogue and engagement.”
Travelcuts and its parent company Merit Travel Group worked with agency partner Ariad Communications to develop the strategy, content plan and creative for the site.
“Our team was impressed with Ariad’s creative vision and strategic approach to the audience, as well as their passion for online content to better enable the travel planning experience,” said Merrithew.
He noted that an October soft launch of the redesigned site achieved statistically significant results – time spent by visitors increased by two minutes, while drop off rates decreased by 30%.