VIA Launches Youth Travel Holiday Campaign


VIA Rail Canada has kicked off a humorous advertising campaign showing its top reasons for students to make their holiday travel bookings with images of a bulging laundry bag, growling refrigerator and most important of all – a parent missing his child.

In conjunction with the new campaign, VIA is also running a Q&A contest on Facebook and Twitter through Dec. 7 for a chance for Canadian residents 21-25 years of age to win a weekend getaway for two valued at $3,000.

See the new ad campaign on Youtube at

VIA Rail has four special products available to encourage train travel:

  • The Unlimited Corridor Semester Pass at $799 plus taxes, which allows unlimited travel between VIA Rail stations throughout the entire Quebec City-Windsor Corridor during 120 days;
  • The Unlimited Semester Pass-East Corridor or West Corridor starting at $499 plus taxes, which allows unlimited travel during 120 days between Windsor and Kingston, or Kingston and Quebec City stations;
  • The VIA 6 Pak – When buying six one-way trips in Economy class between the same two stations (three roundtrips), VIA Rail offers savings up to 50% on Economy fares;
  • The Youth Fare provides 10% off the price of a ticket at any time on Economy Plus, Sleeper or Sleeper Plus fares.