Viking Launches ‘Million Dollar’ Challenge


Viking Cruises has launched a new travel trade promotion in which an agent could win US$1 million.

In celebration of the company’s 20th anniversary, the Challenge – dubbed “Your Ship Has Come In: Viking Million Dollar Voyage” – runs through March 31, 2017 and qualified travel agents who sell Viking’s river or ocean cruises will have the opportunity to enter the Challenge to win US$1 million.

“As we prepare to celebrate 20 years of leading the industry in 2017, we wanted an extraordinary way to recognize and reward the efforts of our travel trade partners,” said Torstein Hagen, chairman of Viking Cruises. “In the last two decades, travel agents have helped us launch more ships and win more awards than any other cruise line, so it seems appropriate that we should also host the biggest-ever Challenge for our travel agent partners.”

To be eligible to win, agents must register for “Your Ship Has Come In: Viking Million Dollar Voyage” by visiting Upon registration, each qualified Viking River Cruises or Viking Ocean Cruises booking made from Oct. 17 through March 31, 2017 will count as an entry in the Challenge. The winning travel agent will win US$1 million and will be chosen at random from all qualified bookings, following the end of the Challenge in March 2017.

For more information and full Challenge rules, visit