Virgin Voyages Expands Partnership With JLo

Virgin Voyages Chief Celebrations Officer, Jennifer Lopez wants everyone to do one thing — quit making excuses and start celebrating more.

In fact, JLo is personally inviting her fans and fellow travellers everywhere to use Jen A.I. to convince their crew to set sail for the adventure of a lifetime on the high seas.

With leisure travel is back in full force for the first time in years, all of those who were forced to press pause on celebrations are officially being summoned once again.

Now, Jen A.I. is entering the chat. While Jennifer can’t call everyone – because global entrepreneurs have empires to run, songs to record and movies to film – with a few simple clicks, travellers can create a custom invite from Jennifer Lopez, a figure almost no one can resist.

Tapping into the fun of augmented reality, Virgin Voyages is enabling A.I. and enhancing it with Jennifer’s likeness. Sailors are encouraged to invite their friends & family to say “yes” to celebrating IRL this summer aboard one of the line’s three irresistible ships.

Jennifer Lopez said, “It’s so important to me that we stop and take time to celebrate special moments in our lives, and encourage others to do the same. If the last few years have taught us anything, it’s how important it is to cherish life’s special moments with your inner circle.”

Richard Branson, founder of Virgin Group, said: “This extraordinary company was founded on the idea of connecting people and celebrating all of life’s special moments. We want to be the ultimate choice for any kind of celebration travel, and let’s be honest, who can say no to Jennifer?”

Sailors can activate the new Jen A.I. tool by visiting After answering a few simple questions, including what they’d like to celebrate, where they’d like to travel and who they want to set sail with, a personalized invite will be emailed to Sailors to share far and wide.

To try out Jen A.I., go to