Virtuoso names McCabe-Young as its Senior Vice-President, Global Products 

Virtuoso has named Helen McCabe-Young as its Senior Vice President, Global Products, following  Thatcher Brown’s announcement that he was leaving the organization to assume the role of CEO at Crescent Seas, a luxury residence at sea concept.

McCabe-Young has a keen understanding of Virtuoso’s worldwide network and the evolution of its product division, having served as Virtuoso’s Senior Vice President, Global Marketing for the past five years.

Recent additions to the team also include Amy Logan as Vice President, Global Network Product and Lucy Lieberman as Vice President, Global Digital Experience, further advancing its product offerings and services in an era of global growth and transformative development for Virtuoso.

As Virtuoso’s top global marketing executive since 2020, McCabe-Young has led an integrated, results-driven operation that supports the success of both the network’s travel advisors and its luxury partners worldwide. Her marketing remit has spanned global public relations, paid media and brand, product marketing, content, CRM analytics and performance. In addition to oversight of Virtuoso’s award-winning editorial team for Virtuoso, The Magazine, now distributed in six countries, she also oversaw the launch of Virtuoso’s very successful consumer-facing So Virtuoso campaign.

As she sets her sights on deepening the value of Virtuoso for members, partners and travellers through transformative products, McCabe-Young brings strategic and commercial rigour with deep knowledge spanning multiple travel sectors and geographic regions.

Amy Logan joined Virtuoso in May, bringing over two decades of expertise in luxury travel and digital innovation. Formerly Vice President of Solutions at Classic Vacations as well as a senior leader at both Expedia and Amazon, Logan is known for crafting transformative digital experiences for travel advisors worldwide.

Lucy Lieberman, who joined the Virtuoso team in June, is a seasoned executive with more than 20 years of expertise in marketing, product development and operations. Previously, she served as CEO of Hotels at Michelin, where she was responsible for global travel services for Tablet Hotels and MICHELIN Guide. Lieberman also spent 10 years with Ogilvy and Mather, most recently serving as Managing Director, where she delivered marketing ROI for brands such as InterContinental Hotels Group, American Express, IKEA and BlackRock.

While McCabe-Young steps into her new position immediately, she will continue to assist with a smooth transition as Virtuoso conducts a search for its new marketing head. She will continue to office from her home in Del Mar, California, and report to Bourland. Logan is based in Seattle, while Lieberman works from New York, with both reporting directly to McCabe-Young.

Go to www.virtuoso.com for more.