Visit Denver has named Pulse Travel Marketing as its marketing and public relations representative for Canada.
The agency will work with the Visit Denver staff and in-state partners to ensure that the Mile High City is prominently positioned with the travel, consumer and key distribution media channels in Canada. This will include the development and implementation of a strategic communications program to increase the profile of Visit Denver and maximize media opportunities.
Denver welcomed more than 31 million visitors in 2018, generating $6.5 billion in spending, while supporting more than 60,000 jobs, making tourism one of the largest industries in the city.
“As Denver continues its ascension among the top visitor destinations in the world, we have enlisted Pulse Communications to help us develop a public relations strategy designed to grow our presence in Canada,” said Jesse Davis, director of public relations and communications for Visit Denver. “We are confident the expertise and market knowledge they bring to the table will help us to accomplish our goal of inspiring more Canadian travellers to come and explore The Mile High City.”
“We look forward to working even more closely with media partners and the travel industry across Canada to attract and increase numbers of Canadian travellers to Denver,” said Sana Keller (pictured, left) and Annika Klint, managing partners, Pulse Travel Marketing. “Canadians will be amazed at the diversity of this city, as well as the unique neighbourhoods, arts, culture and outdoor experiences available in Colorado’s capital city. We can’t wait to begin our work.”