Visit Orlando invites advisors to Discover the Sunshine

Visit Orlando, and 12 of its theme park, attraction, hotel and transportation partners, is bringing a little sunshine to Hamilton (Dec. 3) and Toronto (Dec. 4) for the destination’s annual Canada trade mission.

The series of events will bring travel advisors, tour operators and industry professionals together for an evening of product training, presentations and interactive learning sessions highlighting Orlando’s newest experiences and insider tips on selling the destination.

Attendees can also win exciting Orlando prizes, including trip giveaways, throughout the evening.

Casandra Matej, president & CEO for Visit Orlando, said: “Canada is one of Orlando’s top international markets, and this year we’re sending one of our largest-ever member delegations to recognize our valued travel trade partners and reaffirm that together we shine brighter.”

Matej continued: “Advisors will gain additional tools, insider tips and inspiration to help Canadians rediscover what makes an Orlando vacation truly memorable.”

Visit Orlando also launched its fall Unbelievably Real campaign in Ontario and Quebec on Sept. 8 to drive travel demand through early 2026.

The campaign uses national and regional TV, digital display, online video, paid social and search marketing, introducing an evolution of the campaign with Moments in Between, which highlights the spontaneous, emotional moments — laughter, shared meals, and unexpected discoveries — that make Orlando Unbelievably Real.

The campaign also includes the welcoming social initiative “Love Always, Orlando,” inviting Canadian visitors back to the destination they know and love.

Visit Orlando’s Discover the Sunshine 2025: Schedule of Events

Travel advisors must register to attend via this link

• Wednesday, Dec. 3 from 5:30 – 9 p.m.: Evening presentation at Liuna Station, Hamilton
• Thursday, Dec. 4 from 5:30 – 9 p.m.: Evening presentation at Toronto Airport Marriott Hotel, Toronto

Participating Partners

• Walt Disney World Swan and Dolphin + Swan Reserve
• Orlando World Center Marriott
• Marriott Village Orlando
• United Parks & Resorts (SeaWorld)
• Brightline
• Universal Orlando Resort
• Orlando International Airport
• Walt Disney World Resort
• Evermore Orlando Resort
• Vacatia Group – The Berkly Orlando
• Kennedy Space Center Visitor Complex
• Renaissance Orlando Resort Disney Springs

Go to www.VisitOrlando.com or www.OrlandoMeeting.com for more.