Visit Orlando Looking for Stories
Visit Orlando will soon launch a worldwide consumer campaign in search of millions of stories its visitors have to share about their experiences in the theme park capital of the world.
The experiences, to be collected via a special orlandostories.com web site will serve as the cornerstone of the destination’s future marketing and sales efforts beginning in August and slated for Canada, revealed Visit Orlando CEO George Aguel at IPW.
“Visit Orlando is reaching out to the storyteller in all of us through this brand creative in order to showcase our visitors and the lifetime of memories they made and will make across our destination,” said Aguel, who added, “It’s fitting to unite our guests through their connection with Orlando; a destination that was literally built on storytelling.”
He announced that the campaign featuring the stories will debut in Brazil, Colombia and the US, followed by Canada and the UK.