VoX appointment

The Lee County Visitor & Convention Bureau (VCB), representing The Beaches of Fort Myers & Sanibel in southwest Florida, has appointed VoX International Inc. as its marketing agency to promote the destination in Canada. Under the direction of the VCB, the firm will be responsible for developing and implementing a marketing plan, provide a strategic direction in sales, public relations and promotions. Jeanette Faria, account manager with VoX, has extensive experience in the tourism industry, directing travel trade marketing for several destinations throughout North America and the Caribbean and will head up the account. The account will also be supported by the agency’s team members in Quebec and Western Canada. Faria can be reached at [email protected] or 416-935-1896, ext. 239.