We Go The Extra Smile


A reinvigorated Brussels Airlines is set to return to Toronto on March 27, 2016 to offer 5 times a week service between YYZ and Brussels.

The carrier, in which the Lufthansa Group has a 45% interest, has shed its legacy skin to re-invent itself as what its director of North America, Christophe Allard describes as a “no compromise model” with a low cost structure that allows it to offer low prices combined with exceptional service that puts the customer at “the centre of everything we do.”

Allard, along with other executives from the carrier, was in Toronto late last week to host an intimate luncheon designed to celebrate the upcoming Toronto launch and to update the trade on what’s been going on at Brussels Airlines of late.

2015 was definitely a good year for the airline as it carried 7.5 million passengers, a 12.1% increase over 2014 and a massive 30% rise over 2013.

The airline attributes the strong results – which are significantly higher than the average of European airlines and the overall passenger numbers in the Belgian market – to its ability to offer a combination of both attractive prices and premium service.

Brussels Airlines has also been expanding its network in recent years, introducing to flights in Africa – which is a key market for the carrier – as well as in Europe and building its intercontinental operations with the addition of New York JFK, Washington Dulles and the soon-to-launch Toronto service.

So stay tuned as there’s a lot going on at Brussels Airlines these days.

Seen in the photo, from l to r, are Egencia’s managing director, Canada, Dirk Baerts; Brussels Airlines’ director of North America, Christophe Allard; and the vice-president of the Belgian Canadian Business Chamber, Christian Frayssignes.

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