The ‘We’re Good To Go’ industry standard and supporting mark means businesses can demonstrate that they are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and checked that they have the required processes in place.
The scheme is free to join and open to all businesses across the industry.
Tourism Minister Nigel Huddleston said: “I want to encourage the public to experience a great British holiday this summer and be confident that they can do so safely.”
He continued: “This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running.”
VisitEngland Director Patricia Yates observed that: “With millions of jobs and local economies across the country reliant on tourism it is essential that businesses can get up and running as soon as the respective Government advice allows to capture the peak British summer season.”
Yates explained: “We want visitors to be able to enjoy their holidays and to support businesses to be confident they have the correct procedures in place. Our priority is to make sure tourism rebounds to once again become one of the most successful sectors of the UK economy and this ‘ring of confidence’ is a crucial step on the industry’s road to rebuilding.”
And VisitBritain’s executive vice president, The Americas, Gavin Landry said: “VisitBritain is working hard to ensure a strong and resilient return of the British tourism industry. This common industry standard mark will reassure Canadian travellers when the time comes to travel to Great Britain once again, that local businesses are following the official guidelines to welcome them back safely and with confidence.”
To obtain the mark, businesses must complete a self-assessment through the online platform at https://goodtogo.visitbritain.com/, including a check-list confirming they have put the necessary processes in place, before receiving certification and the We’re Good To Go mark for display in their premises and online.
Businesses across the UK are assessed according to their respective national guidance including the social distancing and cleanliness protocols that must be in place. In England businesses align with the UK Government’s official guidance for the sector including ‘Working Safely during COVID-19: Visitor Economy.’
An ‘alert’ system ensures that businesses signed up to the standard are notified of any changes to the official guidance. A call-handling service provides support and assessors would also carry-out random spot-checks to ensure adherence.
The scheme has been developed in partnership with Tourism Northern Ireland, VisitScotland and Visit Wales to ensure a standard-led approach across the UK with input from more than 40 industry bodies including UKHospitality, the Association of Leading Visitor Attractions, the British Holiday & Home Parks Association, the British Beer and Pub Association and the National Caravan Council as well as destination management organizations across the country. The self-assessment includes specific guidelines for sectors including accommodation, visitor attractions, restaurants and pubs, business conference and events venues and tour and coach operators with signposting to further industry and trade association guidance as required.
The We’re Good To Go scheme is being operated by VisitEngland who has been running assessment schemes for many years.
Alongside the industry standard VisitEngland is also launching a Know Before You Go public information campaign to support tourism in England as businesses start to re-open, reassuring visitors as restrictions are lifted by checking about what it is safe to do and when and sign-posting to information about destinations and available services before traveling.