WestJet Christmas Miracle Campaign Takes Off Nov. 18

Tis the season. Tomorrow (Nov.18), WestJet kicks off its annual Christmas Miracle with 12 Flights of Christmas.

Over the next 12 days, WestJetters and special guests will be spreading holiday joy to travellers in different markets across Canada. For the first time in WestJet’s history, all of the highly visual miracles will be shown in real-time on Facebook Live.

“The focus of this year’s Christmas Miracle is to surprise and delight WestJet’s guests across Canada,” said Richard Bartrem, WestJet vice-president, Marketing Communications. “What better way to spread holiday cheer than to create incredible experiences for guests, not just once, but for 12 consecutive days leading up to the holiday season.”

Earlier this week, on WestJet’s Facebook page, followers could have their say on how the miracles will unfold. Each day through Nov. 24, details of the Christmas Miracles such as bells or bows, experiences or things, tickets or toys can be voted on by visiting the WestJet Facebook page. The outcomes of the votes will be featured in the surprises which begin on Nov. 18 and run daily through Nov. 29. To-date more than 200,000 total votes have been cast. All surprises will be posted on the WestJet Christmas Miracle hub.

Blue Santa and Mrs. Claus will be hosting the Facebook Live sessions while WestJetters, special guests and celebrities will make WestJet’s 12 Flights of Christmas come to life for almost 2,000 WestJet guests flying the airline’s network.

WestJet’s annual Christmas Miracle video will launch in December.