WestJet Goes Pink to Help Beat Breast Cancer


WestJet and more than 13,000 WestJetters are rallying together in the effort to support breast cancer awareness initiatives during the month of October through uniform updates, the CIBC Run for the Cure and fundraising campaigns.

For the third consecutive year, WestJetters’ uniforms will look a little pinker in October with custom-designed pink neck wear and hats that have been made available to employees with 100% of the purchase price going to the Canadian Cancer Society. Additionally, for 2018 new pink “personality” pins were created and are available by donation for WestJetters to show their support year-round.

“As a proud supporter of the Canadian Cancer Society and the breast cancer cause, we are delighted that WestJetters have raised more than $441,000 in the last five years for life-saving breast cancer research and programs through our annual fundraising campaigns,” said Richard Bartrem, WestJet vice-president, Marketing Communications. “Over half of our workforce is represented by women and it’s incredible to see us continue to unite together and show what our caring spirit can do in support of a tremendous cause. We are committed to making breast cancer beatable and will be proudly wearing pink this month to help bring awareness to those who have been affected by the disease.”

On Sunday, 40 teams of more than 360 WestJetters and their families will also participate in the Canadian Cancer Society CIBC Run for the Cure. As a proud supporter and the official airline of the CIBC Run for the Cure for the sixth consecutive year, WestJetters along with their families and friends will come together to walk and run at over 18 locations across Canada.