WestJet has created another remarkable guest experience, this time for two love-struck, Toronto-area couples on the island of Barbados.
The story begins in November 2014 in a Michael Hill jewelry store in Newmarket, Ont., where WestJet used hidden cameras to select two men, J.P. and Mike, from among those shopping for engagement rings that day. The airline approached the two and asked if they would be interested in proposing to their girlfriends, Stephanie and Heather, in Barbados.
“Both J.P. and Mike agreed, but of course they couldn’t tell Stephanie and Heather that’s why they were going to Barbados,” said Corey Evans, WestJet’s manager of Community Investment, Sponsorship and Experiential Marketing. “The girls thought they were auditioning to appear in a new WestJet commercial that we were shooting in Barbados, and had no idea what was going to happen.”
And that’s where the twist comes in.
“The one condition for J.P. and Mike is that WestJet, not they, would decide when and where they would actually pop the question,” said Evans. “The result was an experience the two couples will remember for the rest of their lives, and a funny, heartwarming Valentine’s Day story to share with Canadians.”
WestJet worked with Michael Hill Jeweller and the Barbados Tourism Authority to create a once-in-a-lifetime experience for J.P. and Stephanie, and Mike and Heather.
To see WestJet Valentine’s Day in Barbados – will you marry me? click https://www.youtube.com/watch?v=MhIMLfTbM48&feature=youtu.be . At the end of the video, viewers are also able to watch two additional videos featuring J.P. and Stephanie, and Mike and Heather, sharing their experiences.
To celebrate Valentine’s Day, WestJet is featuring a special seat sale to Barbados. The offer is for bookings made by Feb. 14 for travel by June 24.