WestJet has unveiled its newest marketing video, #WestJetSeatCity, in partnership with the Las Vegas Convention and Visitors Authority (LVCVA).
As the international airline with the most seats to Las Vegas, the #WestJetSeatCity video illustrates three exclusive experiences provided to three couples from Flight 1116 on April 30. In it, the selected couples seek out their WestJet “seats” somewhere in the city to get a front-row view to adventure including controlling the Fountains of Bellagio, taking centre stage at Cirque du Soleil and getting closer than ringside at a UFC fight.
To watch the video, click https://www.youtube.com/watch?v=_x1sAQZEXZQ&feature=youtu.be.
“Las Vegas is a unique adventure with so much to offer Canadians looking for a quick getaway,” said Richard Bartrem, WestJet vice-president, Marketing Communications. “The campaign harnesses what both WestJet and Vegas are known for – unforgettable experiences that speak to the hearts of our guests and visitors.”
“By partnering with airlines like WestJet, we are able to connect with Canadian travellers in new and unique ways,” said Cathy Tull, chief marketing officer for the LVCVA. “As seen in the #WestJetSeatCity video, Las Vegas is a premier vacation destination for Canadians, inviting visitors to enjoy breathtaking entertainment, over-the-top attractions, exciting sporting events and much more.”
#WestJetSeatCity is the second experiential campaign the airline has partnered on with the LVCVA and Rethink. Last year WestJet’s Las Vegas Desert Lights video received two Guinness World Records for spinning the world’s largest LED wheel in the desert outside Las Vegas.