WestJet rewards new ‘guests’

With the launch of new WestJet Rewards offerings and a national campaign, WestJet is inviting new guests to give the airline a try, while generating a little friendly competition among its competitors. “Today, we are here to tell travellers that it is not business as usual at WestJet,”said Bob Cummings, WestJet’s executive vice-president, sales, marketing and guest experience. “It’s not business as usual for an airline to be owned by more than 80% of its eligible employees. It’s not business as usual to call your customers guests, or reward your guests with real dollars they can actually use in a rewards program they can actually understand. We are the only airline that puts out a welcome mat at the door of every aircraft for a reason, and we are here to earn the trust and confidence of travellers one flight at a time.”Effective immediately, travellers who join WestJet Rewards (formerly the WestJet Frequent Guest Program) and take a WestJet flight before March 31 will get off to a flying start and receive a welcome bonus of $50 WestJet dollars. A multi-platform advertising campaign also begins today. The campaign, centred on WestJet’s challenge of “business as usual,”spans print, radio and digital fronts, with many of the ads featuring a letter directly to guests inviting them on board. (