WestJet Unveils Latest #OwnersCare Campaign

GC - WestJet plane at gate new

As part of its new Owners Care campaign, WestJet has unveiled its latest video, “Owners Care – Virtual Baggage” where, instead of providing packing tips, the airline packs up virtual WestJetters in custom-made baggage and sends them to Hawaii with one lucky family.

“With the recent launch of our Owners Care campaign, we wanted to make an accompanying video that takes the Owners Care theme to the extreme,” said WestJet vice-president Richard Bartrem. “We created three pieces of baggage housing embedded computer screens that allowed WestJetters behind the scenes to see, hear, talk and interact with our family and their surroundings. The virtual WestJetters ensured that every step of the family’s vacation was taken care of down to the smallest detail. The concept matches our actual employees and the incredible passion, drive and dedication that the 12,000 WestJetters across the network possess when caring for our guests.”

To help create the video, WestJet invited the Brittlestar family on a trip to Honolulu, Hawaii, where virtual-WestJetters, Chris, Safana and Dave help the family of four navigate the island. The baggage, created by Toronto-based wonderMakr, is made up of a suitcase, carry-on and golf bag that interact with the family to provide travel advice, book reservations, check the family in, and accompany them on adventures in an outrigger canoe, at ukulele lessons and on the greens as a golf caddy.

WestJet’s new marketing campaign, entitled Who Does That? Owners Do, was launched on Oct. 4 with a series of television spots during October’s baseball games.