What a Thriller: Broadway Inbound, VoX International host the travel trade

Last night at Toronto’s CAA Ed Mirvish Theatre, the lights came up on MJ The Musical, now on its North American tour. The production takes audiences inside the 1992 rehearsals for Michael Jackson’s Dangerous World Tour—offering an electrifying mix of his greatest hits and the intricate choreography that defined an era.

Thanks to hosts VoX International and Broadway Inbound, members of the travel trade in attendance were able to relive Jackson’s legendary music and high-energy performances in true Broadway style.

Broadway Inbound, which represents between 25 to 30 shows spanning 42 Broadway theatres, also manages The Broadway Collection—the marketing arm that provides agents and partners with access to rich, accurate content including photos, videos, and stories.

Speaking to the group, Bob Hofmann, VP & Co-Founder of Broadway Inbound, emphasized the importance of ensuring travel partners have the tools and access they need to sell the Broadway experience with confidence. “We want our wholesale travel partners to have accurate information and easy access to tickets,” he noted, adding that clients can work directly with Broadway Inbound or through their network of wholesale partners.

MJ the Musical is currently playing in Toronto at the CAA Ed Mirvish Theatre until November 2, 2025.

In the photo 

Seen here, from l to r, are Bob Hofmann, VP & Co-Founder of Broadway Inbound; Sue Webb VoX International; and David McClung, Baxter Media.