Agents' Choice 2020

WHAT’S IN A NAME?

There’s a new banner flying in Quebec for Transat Distribution Canada (TDC). The mega-retailer has unfurled Voyages Transat as the new name for a number of its agencies in la belle province. “We want to wish a warm welcome to all travellers under the Transat brand, which is synonymous with a travel experience that is extraordinary, enjoyable and secure, this in step with the global brand strategy of Transat,” explained TDC president Yves Lalumiere in launching the Voyages Transat name. Plans are for five agencies that now operate under the Club Voyages banner to become Voyages Transat agencies in the course of 2013. The first agency to adopt the new name will be the Pointe-Claire Club Voyages, in June. The agencies will all be modernized and redesigned at the time of the change, transforming them in a source of inspiration for travellers. “This is not just a change of banner,” Lalumiere said, “but really a gesture to reinforce the message that our 3,000 travel consultants in Canada are experienced leisure travel specialists. Although a lot of shopping is done on the Internet, a very important number of travellers still seek the help of a human being, and the so-called brick-and-mortar agencies clearly respond to a market need.” The products and services offered by the agencies will remain identical and as varied as ever: tours, cruises, FIT travel or packages, air tickets or accommodations for any destination in the world. In addition, as was the case under the Club Voyages brand, the Voyages Transat agencies will continue to participate in the AIR MILES program and in all of TDC’s marketing operations. Go to http://www.transat.com for more.

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