When Selling Atlantis, ‘You’re Selling A Destination’

Management at Paradise Island, Bahamas’ Atlantis resort isn’t allowing the grass to grow under their feet.

Melissa Alexander, the resort’s director, leisure sales USA & Canada, told a Wednesday Toronto audience that the 171-acre retreat sees ongoing developments.

“We literally are never stopping, we are constantly renovating,” she said of a property that amounts to “six different resorts” that offer guests choices ranging from budget to luxury. “We are accommodating every level of customer.”

Among Altantis’ attractions is what Alexander labelled a “141-acre waterscape” that she said is “where water meets wonder.”

Guests visiting Aquaventure will find the likes of two rivers – a “lazy one and a crazy one,” she continued. Aquaventure also features slides, pools and more than 20 swimming areas.

Resort marine habitats encompass 15 lagoons, eight million gallons of ocean water and more than 50,000 aquatic animals representing over 250 marine species.

Guests can snorkel alongside tropical fish in the Ruins Lagoon, described as an “amazing 30-minute snorkeling adventure amid the sunken ruins and artifacts of the lost city of Atlantis.”

“No one can rival what we do at Aquaventure,” Alexander stated.

Visitors can find “12 very distinct swimming pools,” she continued.

Atlantis also features a casino, live music, 21 restaurants, 19 bars and lounges, and the Aura Nightclub, which has VIP seating, DJs, a sunken dance floor and bars.

Other features include golf, a 10,000-square-foot fitness facility with basketball and tennis courts, and a spa.

Commissionable dining plans are available, but aren’t required, said Alexander who added that Atlantis “might not be an inexpensive vacation, but we’re worth every penny.”

“When you’re selling Atlantis, you’re selling a destination,” Alexander declared.

Alexander also reported that Atlantis has been accredited by the Association of Zoos and Aquariums, and helps rehabilitate and then release some ailing ocean creatures into the sea.

She also praised Paradise Island as an “almost two-mile stretch of translucent water” which enables visitors to “have their toes in powdery white sand.”

The destination is “safe and easy to navigate,” Alexander added.

She also said there is a “ridiculous amount of air service from this country” to the Nassau area.

Pictured are New Wave Travel’s Gary Swayze and Nancy Miklian and Atlantis’ Krystal Langenberg and Alexander.