About 60 travel trade types – top producers for Jordan – were on hand to bid a fond farewell to Frank and Marie LaFleche, who are retiring from their role as the Canadian representatives of the Jordan Tourist Board after almost a decade and a half of service.
Malia Asfour, the director of the Jordan Tourism Board in North America, admitted that although the evening was meant to be a celebration, it was also somewhat bittersweet as Frank and Marie LaFleche were “a big part of the Jordan Tourist Board family.”
Asfour told her audience that she met Frank LaFleche in 2005 – surprisingly at the moment he was about to retire – and within a week had convinced him to represent the Jordan Tourist Board in Canada.
It was the “best decision” she’d ever made, Asfour said, pointing out that Jordan’s numbers out of Canada have been up every year since LaFleche began running things here. Currently, Jordan’s business out of Canada is up by 27%.
Jordan’s North American director also noted that it was a “two-for-one” deal, as along with Frank, the destination also had the invaluable services of Marie LaFleche.
The evening also saw Jordan introduce its new Canadian representative, Deidre Campbell, president of the Tartan Group.
Seen in the photo, from l to r, are Malia Asfour with Frank and Marie LaFleche.