Travel Agent Appreciation

Will The New Rules Apply To “Soft Messages”


This week in Press Today, we’ve been featuring a series of questions from agents on Canada’s new anti-spam legislation (Bill C-28) with answers supplied by Doug Crozier and Tim Law of Heifetz Crozier Law.

Baxter Travel Media has been hosting a series of Travel Law webinars on the anti-spam legislation featuring HCL’s Crozier and Law. Yesterday’s session — like the first webinar — was a sell out and there were lots of questions from webinar participants.

As a result, a third Question & Answer webinar on the legislation has now been scheduled for May 14, 2014 at noon. To register for the third webinar, go to .

And now here’s today’s question:

Will the legislation apply to “soft” messages that do not specifically promote a product, business or investment opportunity?

That will depend on the content of the message. If the message is of a commercial nature or encourages involvement in a commercial activity, regardless of whether it is promoting anything specific, it would still be a CEM. For example, an email sent out before the Holidays wishing people a Merry Christmas might not be a CEM, however, adding a statement about calling you if they want to escape the cold winter weather would make it a CEM.

If you have other questions on Canada’s anti-spam legislation, you can send them to

If you’d like the full story on Bill C-28, you can click here to check out the May 5, 2014 digital edition of Canadian Travel Press.

And to stay informed on the latest travel industry news, make sure you subscribe to all of Baxter Travel Media’s publications by going to .


Posted in News, Tour Operators, Travel Agents