WTTC Tracks Recovery Of Canadian Tourism Industry

In its 2023 Economic Impact Research (EIR), the World Travel & Tourism Council (WTTC) reports that the Canadian travel and tourism sector continues to show strong signs of post-pandemic recovery.

According to the WTTC’s research, the tourism sector in this country is set to contribute $162.6 billion to the Canadian economy this year, up 17.2% from last year and within touching distance of the previous peak of $173.9 billion in 2019.

The WTTC is also forecasting that travel and tourism will create 90,000 jobs this year, recovering almost all of the jobs lost due to the COVID-19 pandemic to reach 1.64 million. Employment levels are also within touching distance of the 2019 high point.

As for 2022, the travel and tourism sector’s GDP contribution grew by 41.4% to reach more than $138 billion, representing 5% of the Canadian economy, with one in every $20 created in Canada being generated by travel and tourism.

Last year the sector also created 169,000 more jobs from the previous year to reach 1.55 million jobs nationally – one in 13 jobs across Canada.

The sector has now recovered 124,000 of the 283,500 jobs lost during the pandemic.

Last year also saw the return of international travellers heading to Canada, with spending from overseas visitors growing 64% to reach almost $23 billion. However, this is still 47% below the 2019 peak of $42.9 billion.

Commenting on the findings of the research, WTTC President and CEO, Julia Simpson said: “Travel and tourism is recovering strongly in Canada with high visitor demand. The sector is a vital driver of economic growth and job creation in Canada with cities such as Vancouver, Toronto and Montreal remaining must-see global destinations for international visitors.”

Simpson continued: “As overseas visitors continue to return to Canada, we will see international visitor spending recovering quickly, to reach 2019 levels in the coming years.”

Looking ahead to the next decade, the WTTC is forecasting that the sector will grow its GDP contribution to more than $238 billion by 2033 to reach 7% of the Canadian economy and will employ almost 2.1 million people across the country, with one in 11 Canadians working in the sector.

As for North America, the WTTC reports that in 2022, the travel and tourism sector in this region contributed $3.05 trillion to the regional economy, just 7% below the 2019 peak. WTTC forecasts the region’s GDP contribution from the sector will fully recover in 2023 to reach $3.7 trillion.

The sector employed 24.7 million people across the region in 2022, an increase of 3.6 million from the previous year but still 1.5 billion behind the 2019 peak. WTTC forecasts the sector will fully recover the jobs lost during the pandemic by the end of 2023.

Go to www.wttc.org for more.